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Early Bird Report: Falcons' approach with fan first pricing brings additional benefits

FLOWERY BRANCH, Ga. – Today's Early Bird Report includes a look at some of the additional benefits of the Falcons' fan first pricing model as well as a police investigation at the residence of Giants cornerback Janoris Jenkins.



Forbes: Falcons' 'Fan First Pricing' model yields numerous additional benefits

Accompanying the opening of Mercedes-Benz Stadium was the implementation of "fan first pricing," which had tremendous results in its first year of implementation.

According to Forbes’ Patrick Rishe, Atlanta Falcons president and CEO Rich McKay relayed some of the additional benefits to the switch towards fan-friendly pricing at the Sports Business Journal's 2018 AXS Sports Facilities and Franchises conference in Detroit last week.

McKay discussed five additional benefits that accompanied Mercedes-Benz Stadium's fan first pricing which included at top 3 ranking in overall game-day experience, a No. 2 NFL ranking in providing family-friendly entertainment, the Falcons ranking first in NFL security screening and second in arrival experience, an increase in merchandise spending by 90 percent and an increase in intent to return for future games.

"In sum, during an era where it is becoming of tantamount importance to create overall in-venue experiences for fans, Atlanta's Fan First Pricing strategy accomplished numerous goals," writes Rishe. "Not only did it boost F & B sales, but it improved merchandise sales, it improved ingress into the stadium, and enhanced the overall game-day experience to levels never before experienced in Atlanta."

BIGGEST NEWS FROM AROUND THE NFL Police investigating body at Janoris Jenkins' home

According to NFL Network's Mike Garafolo, police are investigating a body found at the residence of Giants cornerback Janoris Jenkins in New Jersey. NFL Network's Tom Pelissero has also head from sources that Jenkins is currently in Florida and not at his residence.

The Associated Press reports that the victim was identified as Roosevelt Rene, a 25-year-old family friend of Jenkins, and Garafolo reports police are looking at the death as a potential strangulation or suffocation incident.

Here are some more articles from around the league:


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