EFFECTIVE DATE: October 29, 2020
- Information Collection
- Use of Information
- Sharing Information
- Choices: Tracking and Communication Options
- Third-Party Services
- Data Retention
- Children's Privacy
- Communication Preferences
- Your California Privacy Rights
- International Users
- Contact Us
- Your Rights Under the DMCA
1. Information Collection
Information You Provide to Us Directly
The Falcons, and/or our Service Providers (defined below), may collect information you provide directly to the Falcons and/or our Service Providers via the Services. For example, the Falcons collect information when you use or register for the Services, subscribe to notifications, post on the Services, participate in promotional activities, or communicate or transact through the Services.
o Contact information, such as name, email address, postal address, and telephone number;
o Unique identifiers, such as a user name or password;
o Demographic information, such as gender;
o Financial information, such as credit card or other payment information;
o Communications preferences;
o Search queries;
o Comments and other information posted in our interactive online forums;
o Correspondence and other information that you send to us; and
o Additional information as otherwise described to you at the point of collection or pursuant to your consent.
If you decide not to provide this information, it may limit our ability to provide some of the above content.
Information Collected Automatically
The Falcons, our Service Providers, and/or Third-Party Services may also automatically collect certain information about you when you access or use the Services ("Usage Information"). Except to the extent required by applicable law, or to the extent Usage Information is combined by or on behalf of the Falcons with Service-Collected PI, the Falcons do not consider Usage Information (including, without limitation, unique device identifiers) to be Personal Information or Service-Collected PI. Information collected automatically by the Falcons, our Service Providers, and/or Third Parties may include, without limitation:
o Your Internet Protocol (IP) address, which is the number automatically assigned to your computer whenever you access the Internet and that can sometimes be used to derive your general geographic area;
o The type of device you use to access the Services;
o Your mobile carrier;
o Other unique identifiers, including mobile device identification numbers such as the device identifier or "UDID";
o Your browser type and operating system;
o Sites you visited before and after visiting the Services;
o Pages you view and links you click on within the Services;
o Information collected through cookies, web beacons, local shared objects, and other technologies;
o Information about your interactions with email messages, such as the links clicked on and whether the messages were received, opened, or forwarded;
o Geolocation Information;
o Information for and from third-party social media accounts when you interact with social media sites through the Services;
o Location-based information when using the Mobile Apps to provide contextualized push notifications to you; and
o Information about your use of the Mobile Apps, such as how often you use the Mobile Apps, the events that occur within the Mobile Apps, where the Mobile Apps were downloaded from, usage data, and performance data.
Technologies such as: cookies, beacons, tags and scripts are used by us and our marketing partners affiliates. These technologies are used in analyzing trends, administering the site, tracking users' movements around the site and gathering demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
As is true of most web sites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We may combine this automatically collected log information with other information we collect about you. We do this to improve services we offer you, improve analytics and improve site functionality to give you the best product possible.
We may use local storage objects (LSOs) to store content information and preferences.
Third Parties, with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity, may also use LSOs to collect and store information.
We use mobile analytics software to allow us to better understand the functionality of our Services on your phone and provide enhanced services to you. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We will link the information we store within the analytics software to your Personal Information you submit within our Services to provide enhanced services to you, such as special offers and a tailored fan experience.
Information We Collect From Other Sources
2. Use of Information
o Provide you with the products, promotions, services, newsletters, and information you request and respond to correspondence that we receive from you;
o Contact you via email and otherwise about your account, products, services, contests, and events that we think might be of interest to you;
o Conduct analysis of fan behavior to better serve you with offers and content that is of interest to you;
o Send you promotional material or special offers on our behalf or on behalf of our marketing partners and their respective affiliates and subsidiaries and other third parties;
o Maintain or administer the Services, perform business analyses, or for other internal purposes to improve the quality of our business, the Services, and other products and services we offer;
o Publish stories, comments, photos, and other information posted in our interactive online features;
o Process employment applications and inquiries;
o Customize and personalize your use of the Services;
o As otherwise described to you at the point of collection or pursuant to your consent;
o We send you push notifications from time-to-time in order to update you about any events or promotions that we may be running; and
o If you choose to use our referral service to tell a friend about season tickets, we will ask for your friend's name and email address, to send your friend a one-time email inviting him or her to visit the site. The Falcons rely on you to only send such communications to people who have given you permission to do so.
3. Sharing of Information
Subject to applicable law, the Falcons may share non-Personal Information, and Personal Information that is not deemed Service-Collected PI hereunder (provided that we are not aware of any restrictions on the Falcons' use), with the parties identified below. Without limiting the generality of the foregoing, we and third parties may convert your Personal Information (including Service-Collected PI) to non-Personal Information by hashing it, substituting a unique identifier for the Personal Information, or other methods, and we and third parties may use and share that de-identified data as permitted by applicable law, including to match data attributes to and from other sources. Any such third-party activities are subject to their privacy policies and practices.
We are committed to maintaining your trust, and we want you to understand when and with whom we may share the information we collect. We will share your Personal Information only in the ways that are described in this privacy statement with the following parties:
o Service Providers: The Falcons agents, vendors, consultants, and other service providers (collectively "Service Providers") may receive, or be given access to, your PI in connection with their work on the Falcons behalf, provided that the Falcons do not authorize such Service Providers to use the PI to send you direct marketing messages absent your consent (which may be by opt-in or opt-out), with the exception of messages related to the Falcons, our Affiliates, and NFL Parties.
o Subsidiaries and Affiliates: We may share your information with the subsidiaries and affiliates of the Atlanta Falcons Football Club, LLC and Mercedes-Benz Stadium including but not limited to Atlanta United Football Club, LLC. In addition, we may share your information with all members of the NFL Family for use in accordance with their own privacy notices, including, without limitation, NFL Properties LLC, NFL International LLC, NFL Enterprises LLC, NFL Ventures, L.P., and NFL Ventures, Inc. (the "NFL Parties") and the NFL member clubs for analytics and marketing purposes.
o Marketing: With your permission, we may share your information with select business partners so that they can provide you with special offers, promotional materials, and other materials that may be of interest to you ("Promotions"). If you voluntarily choose to enter a Promotion, your information, including Personal Information, may be disclosed to the Falcons, co-sponsors, and other third parties. By entering, you are agreeing to the official rules that govern that Promotion, which may include consent to additional or differing data practices from those contained in this Policy. Please review those rules carefully. We are not responsible for the privacy practices of our business partners, which may use your information for their own purposes.
o Analytics: We may use third-parties to serve advertisements on the Services. These third parties may set their own cookies or similar web technologies to collect information about users' online activities over time and across different websites.
If you would prefer to not receive personalized ads based on your browser or device usage, you may generally express your opt-out preference to no longer receive tailored advertisements. Please note that you will continue to see advertisements, but they will no longer be tailored to your interests.
To opt-out of interest-based advertising by participating companies in the following consumer choice mechanisms, please visit:
-European Interactive Digital Advertising Alliance (EDAA)'s consumer opt-out page (http://youronlinechoices.eu)
-Network Advertising Initiative (NAI)'s self-regulatory opt-out page (http://optout.networkadvertising.org/).
The Services may feature Nielsen proprietary measurement software, which will allow users to contribute to market research, such as Nielsen TV Ratings. Nielsen believes that you should have a choice about whether to contribute to our research and insights. To opt out of Nielsen measurement, you need only to activate the "Limit Ad Tracking" (for iOS devices) or "Opt out of Ads Personalization" (for Android devices) option in your device settings.
For web, please visit: http://www.nielsen.com/digitalprivacy to learn more about the Nielsen digital measurement products and your choices regarding them.
o Business Transfer: If we sell all or part of our business, or make a sale or transfer of assets, or are otherwise involved in a merger or business transfer, or in the unlikely event of bankruptcy, a business reorganization, or similar event, we may transfer your information as part of such transaction.
o With Your Express or Implied Consent: We may share information with third parties when you consent to such sharing. For example, if you win a contest or sweepstakes, we may ask your permission to publicly post certain information on the Services identifying you as the winner.
o Aggregate Information: We may share aggregate information, such as demographic and usage statistics, with advertisers, sponsors or other organizations.
o Geolocation Information: We may share your geolocation information with Service Providers that perform certain functions or services on our behalf. These companies are authorized to use precise geolocation information only as necessary to provide these services to us. We also may share your geolocation information with third parties so that they may provide you with geographically relevant advertising. If you wish to stop the further collection of your geolocation information, whether collected through location services, Bluetooth, or microphone access technology, please opt-out using your device settings.
4. Choices: Tracking and Communication Options
By selecting certain settings and using tools available as part of most commercial browsers, regular cookies may generally be disabled or removed and, in some instances, blocked in the future. Browsers offer different functionalities and options so you may need to set them separately. Also, tools from commercial browsers may not be effective with regard to Flash cookies (also known as locally shared objects), HTML5 cookies, or other Tracking Technologies. For information on disabling Flash cookies, go to Adobe's website http://helpx.adobe.com/flash-player/kb/disable-third-party-local-shared.html. Please be aware that if you disable or remove these technologies, some parts of the Service may not work and that your ability to limit browser-based Tracking Technologies when you revisit the Service is subject to your browser settings and limitations.
You may choose whether to receive some Interest-based Advertising by submitting opt-outs. Some of the advertisers and Service Providers that perform advertising-related services for us or third parties may participate in the Digital Advertising Alliance's ("DAA") Self-Regulatory Program for Online Behavioral Advertising. To learn more about how you can exercise certain choices regarding Interest-based Advertising, visit http://www.aboutads.info/choices/, and http://www.aboutads.info/appchoices for information on the DAA's opt-out program for Mobile Apps. Some of these companies may also be members of the Network Advertising Initiative ("NAI"). To learn more about the NAI and your opt-out options for their members, see http://www.networkadvertising.org/choices/. Please be aware that, even if you are able to opt out of certain kinds of Interest-based Advertising, you may continue to receive other types of ads. Opting out only means that those selected members should no longer deliver certain Interest-based Advertising to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). Also, if your browsers are configured to reject cookies when you visit these opt-out webpages, or you subsequently erase your cookies, use a different device or web browser, or use a non-browser-based method of access (e.g., mobile app), your NAI / DAA browser-based opt-out may not, or may no longer, be effective. The Falcons are not responsible for effectiveness of, or compliance with, any third-parties' opt-out options or programs or the accuracy of their statements regarding their programs.
With respect to the Falcons and Mercedes-Benz Stadium Mobile Apps, you can stop all collection of data generated by use of the app by uninstalling the app. Also, you may be able to exercise specific privacy choices, such as enabling or disabling certain features (e.g., location-based services, push notifications, accessing calendar/contacts/photos, etc.), by adjusting the permissions in your mobile device and/or the app's settings. Beware that if GPS precise location services are disabled, other means of establishing or estimating location (e.g., your connection to wi-fi or your proximity to wi-fi, Bluetooth, beacons, or our networks) may persist. However, see the prior section regarding the DAA's mobile Interest-based Advertising choices. Opting out of mobile Interest-based Ads through the DAA includes an opt-out to location-based ads, and we expect that the Third-Party Service Providers we use will send location-based ads to look for and honor such DAA opt-outs, as well as Apple and Android app ad blocking settings. Opting-out of mobile Interest-based Ads does not mean you have opted-out of receiving push notifications from us on our Mobile Apps.
Your browser settings may allow you to automatically transmit a "Do Not Track" signal to online services you visit. Note, however, there is no consensus among industry participants as to what "Do Not Track" means in this context. Like many online services, we currently do not alter our practices when we receive a "Do Not Track" signal from a visitor's browser. To find out more about "Do Not Track," you can visit http://www.allaboutdnt.com, but we are not responsible for the completeness or accuracy of this third-party information. Some third parties, however, may offer you choices regarding their Tracking Technologies.
5. Third-Party Services
"Third-Party Service(s)" are websites, locations, platforms, applications or services operated by third parties and which are connected to the Services either via hyperlinks or inclusion on or other connection to the Services. Some of these Third-Party Services may be our licensees and use our branding but are still independent third parties operating a service with their own terms and policies. Examples include ticket sellers such as Ticketmaster (see https://www.ticketmaster.com/atlanta-falcons-tickets/artist/805897) and merchandise vendors such as Fanatics (see https://shop.atlantafalcons.com/). You may be linked to some Third-Party Services via a window that displays the Third-Party Service while you otherwise remain on our Service. In such case, when you interact with the Third-Party Service within the window, you are no longer on our Service and are subject to the Third-Party Service's policies and practices, even though the surrounding frame may look like you are still on our Service ("Co-Branded Areas"). These Third-Party Services may use their own cookies, web beacons, and other tracking technologies to independently collect information about you and may solicit Personal Information from you, and we are not responsible for your interactions with Third-Party Services even when you access them through a window open in connection with our Service. If you elect to register for any such third parties' products and/or services, communicate with them, or download their content or applications from Co-Branded Areas, you may be providing your information to both us and the third party. Further, if you sign-in to a Co-Branded Area with a username and password obtained on the Service, or otherwise use your Service account or registration to log-in or register on Third-Party Services (defined below), such as ticket sellers and NFL Parties, your Personal Information may be disclosed to such third parties. We are not responsible for such third parties' data collection activities or practices and you should review the privacy policies of such third parties for more information.
We may engage and work with Service Providers and other third parties to serve advertisements on the Service and/or on Third-Party Services. Some of these ads may be tailored to your interests and may be based on your browsing of the Service and elsewhere on the Internet, sometimes referred to as "interest-based advertising" and "online behavioral advertising" ("Interest-based Advertising"). Such Interest-based Advertising may include sending you an ad on a third-party service after you have left the Service (i.e., "retargeting").
We have adopted security procedures to help protect against loss or misuse of, or unauthorized access to the information you provide to us. Please note, however, that no data transmission or storage can be guaranteed to be 100% secure. As a result, while we strive to protect your information, we cannot guarantee or warrant the security of any information you disclose or transmit to the Services and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information.
7. Data Retention
We will retain your information for as long as necessary for the purposes set out above, considering criteria such as applicable rules on statute of limitations, legal obligations, as necessary to resolve disputes, enforce our agreements, and for the duration of your use of our website and receipt of our Services.
8. Children's Privacy
We do not knowingly collect, use, or disclose Personal Information from children under the age of 13, except as permitted by the Children's Online Privacy Protection Act ("COPPA"). If we are made aware that we have collected Personal Information from a child under 13 years old in a manner that is inconsistent with COPPA, we will delete this information as soon as possible.
10. Communication Preferences
You may choose to receive promotional emails, newsletters, and similar communications from us. You may opt out of receiving commercial emails from us by clicking on the opt-out or "unsubscribe" link included in the commercial emails you receive. You may opt out of receiving push notifications by turning off push notifications at the device level. Please note that opt-out requests may take some time to be effective. Your opt-out request will not apply to messages that you request or that are not commercial in nature. For example, we may contact you concerning any purchases you have made with us, even if you opt out of receiving unsolicited commercial email messages.
If you no longer wish to receive push notifications, you may turn them off at the device level.
You may opt-out of location-based services at any time by editing the setting at the device level.
To access your information, make changes, or if you no longer desire to use the Services, you may access, correct, or request deletion of certain information by signing into your account and making the required changes, by emailing our Customer Support at email@example.com or firstname.lastname@example.org, or by contacting us by telephone or postal mail at the contact information listed below. We will try to respond to your request within 30 days.
11. Your California Privacy Rights
This notice reflects our good faith understanding of the law and our data practices as of the date posted above, but the CCPA's implementing regulations are not yet final and there remain differing interpretations of the law. Accordingly, we may from time-to-time update information in this and other notices regarding our data practices and your rights, modify our methods for responding to your requests, and/or supplement our response to your requests, as we continue to develop our compliance program to reflect the evolution of the law and our understanding of how it relates to our data practices.
California Consumer Privacy Act ("CCPA")
As required by the CCPA, this Section describes our PI practices for the calendar year 2019. This California Consumer Privacy Act Notice ("Notice") provides additional information to California residents whose Personal Information is processed by the Falcons pursuant to the California Consumer Privacy Act ("CCPA"). If you are not a California resident, this Notice does not apply to you.
Categories of Personal Information Collected and Disclosed
During the preceding 12 months, we have collected the following categories of Personal Information that are processed pursuant to the CCPA: (1) identifiers, such as your real name, alias, postal address, email address, unique personal identifier, Internet Protocol address, and account name; (2) personal records, such as physical characteristics or description, signature, telephone number, education, employment, payment card numbers, and other financial information; (3) personal characteristics or traits, such as sex, marital status, familial status, veteran status, disability, gender identity, etc., (4) consumer account details and commercial information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies; (5) internet usage information, such as browsing history, search history, and information regarding your interaction with an Internet Web site, application, or advertisement; (6) geolocation data; (7) sensory information, such as voice messages and similar audio recordings or video recordings; (8) professional, employment or education-related information; and (9) inferences from the Personal Information collected, such as a profile regarding your preferences, characteristics, predispositions, behavior, and attitudes.
Sharing of PI:
We do not believe that we "sell" PI as defined under the CCPA. However, there is not yet a consensus on what the term "sell" means under the CCPA and we may revisit this conclusion as the law evolves.
While there is not yet a consensus, and although we think otherwise, data practices of third-party cookies and tracking devices associated with our websites and Mobile Apps may potentially be determined to constitute a "sale" as defined by the CCPA. We currently do not believe that collection of data by third parties related to our online services is a "sale" of PI by us to them. However, you can exercise control over browser-based cookies by adjusting the settings on your browser, and mobile devices may offer ad and data limitation choices. See Section 4: Choices: Tracking and Communications Options above for additional information regarding exercising your choices with respect to such tracking technologies.
As set forth above, we disclose PI to third parties for business purposes for which we collect the PI, including without limitation, for purposes of advertising, marketing, and other services performed on our behalf, to protect against fraud and malicious activity, and for other business purposes described above. During the preceding 12 months, we have disclosed each of the above-listed categories of Personal Information for such business purposes. In addition, your information may be accessible to third parties with whom you interact or direct us to share your information through our services.
Up to twice in a twelve-month period, the CCPA allows California residents to request that a business that collects consumers' Personal Information give consumers access, upon a verifiable consumer request, in a portable and (if technically feasible) readily usable form, to the specific pieces and categories of Personal Information that the business has collected about the consumer, the categories of sources for that information, the business or commercial purposes for collecting the information, and the categories of third parties with which the information was shared. California residents also have the right to submit a request for deletion of Personal Information up to twice in a twelve-month period under certain circumstances, although there may be legal or other reasons that the Falcons must retain your information consistent with California law. We will not discriminate against you in a manner prohibited by applicable law for exercising your CCPA rights and choices, although some of the functionality and features available to you may change or no longer be available to you.
Please submit your request by emailing us at email@example.com or firstname.lastname@example.org or by calling 800-493-4211. Once we receive your request, we may verify it by requesting information sufficient to confirm your identity. If you would like to use an authorized agent registered with the California Secretary of State to exercise your rights, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. We reserve the right to deny requests in certain circumstances, such as where we have a reasonable belief that the request is fraudulent.
Shine the Light
California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to email@example.com or firstname.lastname@example.org or write us at:
Atlanta Falcons Football Club
4400 Falcon Parkway
Flowery Branch, GA 30542
Requests must include "California Shine the Light Request" in the subject line of the email and include your name, street address, city, state, and ZIP code. Please note that the Falcons are only required to respond to one request per customer each year and are not required to respond to requests made by means other than through the provided email address or mail address.
California residents under the age of eighteen (18) who have registered to use the Service, and who posted content or other information on the Service, can request removal by contacting the Falcons at email@example.com or firstname.lastname@example.org. Such requests should detail where the content or information is posted and attest that you posted it. The Falcons will then make reasonable, good faith efforts to remove the post from prospective public view or anonymize it so the minor cannot be individually identified to the extent required by applicable law. This process cannot ensure complete or comprehensive removal. For instance, third parties may have republished or archived content by search engines and other means or methods that the Falcons do not control.
12. International Users
Please note that the Services are directed towards users who reside in the United States. By using the Services, you consent to the collection, storage, processing, and transfer of your information in and to the United States, or other countries and territories, pursuant to the laws of the United States. While some of these countries may not offer the same level of privacy protection as your own, we commit to upholding the privacy protections as explained in this Policy.
The Services are hosted in and provided from the United States and are intended for visitors located within the United States. If you are a resident of the European Union or other regions with laws governing data collection and use that may differ from United States law and use the Services, you should be aware that by doing so you are transferring the Personal Information you enter in connection with your use of the Services to the United States for storage and processing and that the United States does not have the same data protection laws as the EU, and some other regions. If you do not agree with the terms applicable to residents of the EU you should not use the Services.
13. Contact Us
Atlanta Falcons Football Club
4400 Falcon Parkway
Flowery Branch, GA 30542
14. Notice and Procedure for Making Claims of Copyright Infringement
Pursuant to Title 17, United States Code, § 512(c)(2), if you believe in good faith that your copyrighted work has been reproduced and is accessible on the Services in a way that constitutes copyright infringement, please provide our DMCA Agent with a written communication containing the following information.
IMPORTANT NOTE: ONLY DMCA NOTICES WILL RECEIVE A RESPONSE.
(a) identification of the copyrighted work claimed to have been infringed;
(b) identification of the allegedly infringing material on the Services that is requested to be removed;
(c) your name, address and daytime telephone number, and an email address if available, so that we may contact you if necessary;
(d) a statement that you have a good faith belief that the use of the copyrighted work is not authorized by you or the law;
(e) a statement that the information in the notification is accurate, and under penalty of perjury, that you are, or are authorized to act on behalf of, the owner of an exclusive copyright right that is allegedly infringed; and
(f) an electronic or physical signature of you or someone authorized on the copyright owner's behalf, to assert infringement of copyright and to submit the statement.
Claims of infringement which include the above required information must be submitted via postal mail or email to our DMCA Agent as follows:
Atlanta Falcons Football Club
4400 Falcon Parkway
Flowery Branch, GA 30542