FLOWERY BRANCH, Ga. -- "We have an unspoken bond."
Those are the first words uttered in the Falcons' new "InBrotherhood" video for the 2017 season, and they are emblematic of the relationship between the team and the city of Atlanta.
The Brotherhood ranges from the players and coaches in Flowery Branch to Falcons fans in every far-reaching part of the country. The first lines of this video acknowledge the strength that the Falcons and the city of Atlanta draw from each other.
With a new season on the horizon, the "InBrotherhood" video highlights the various factions of people who make up that bond.
There's Derrick Moore, who provides the fiery narration and also serves as the team chaplain for Georgia Tech football. There's a family of passionate Falcons fans watching a game on the television intently.
The various service men and women who served as "defenders of the Dome" for over two decades and will now continue to keep the city's new home, Mercedes-Benz Stadium, safe are highlighted in the video, as well as the construction workers whose tireless effort made that dream a reality.
From The Busy Bee restaurant, one of the oldest in the city of Atlanta, to Silent Sound, a recording studio located in the heart of the city that has been home to some of the most notable artists to come out of Atlanta.
Every person in that video, and countless others throughout Atlanta, are an integral part of the Brotherhood. With games about to start once again, it's time to acknowledge that unspoken bond.
"There is danger in facing a Brotherhood," Moore passionately preaches, "who have lived through the fall, only to rise again."