First introduced last season, the NFL Color Rush program, in partnership with Nike, was started as a way to give NFL teams the opportunity to honor each franchise and engage spirited fans and cities while adding yet another reason to watch on Thursday nights.
Featuring a full-color head-to-toe look, each club's Color Rush uniform takes inspiration from both its current and historic uniform colors and designs, combined with progressive innovation that will set the tone for the future of the game and light up Thursday Night Football, the fastest growing NFL primetime night.
Today, the NFL and Nike unveiled Color Rush uniforms for all 32 teams, to be worn across fifteen Thursday Night Football games this season.
The Falcons selected a bold all-red head-to-toe uniform aesthetic, however due to a color conflict in their Thursday Night matchup against Tampa Bay on November 3, Atlanta will wear their white uniform as the away team. As the home team, the Buccaneers - who also chose an all-red look - will wear their Color Rush uniform while the Falcons will wear all-white.
The Falcons join eight other NFL teams that will also be unable to wear their Color Rush jerseys this season but, rest assured, Atlanta fans can expect to see the Falcons in their official Color Rush uniforms in seasons to come.
One hundred percent of the NFL's proceeds from the sale of Color Rush jerseys will go directly to the NFL Foundation to fund health, safety and wellness programs for youth around the country. The NFL Foundation is the league's non-profit organization, representing all 32 clubs, and funds grants to support athletes, youth football and the communities that support the game. The first $500,000 raised from this initiative will be earmarked to replace youth and high school football equipment and fields lost in last month's devastating floods in Louisiana.