Registration is now open for the 2013 Atlanta Falcons First Down for Fitness Program presented by Kimberly-Clark Professional, the employees of March & McLennan Agency and Publix Supermarkets. The Atlanta Falcons First Down for Fitness program is a three-month program designed to challenge third through seventh grade students throughout the state of Georgia to participate in fitness activities, eat healthy and lead a healthy lifestyle. The program incorporates components of the NFL's Play 60 initiative, the American Heart Association, and Fuel Up to Play 60 nutrition program available through the Southeast United Dairy Industry Association (SUDIA).
The 2013 program incentives include physical fitness equipment, an NFL Play 60 teacher guide and a certificate signed by Atlanta Falcons Head Coach Mike Smith and program Ambassador punter Matt Bosher for all students that complete the program. Additionally, participating schools have the chance to receive: a visit from Atlanta Falcons players and cheerleaders, a visit from the Fuel Up to Play 60 program through SUDIA when you also register your school for the Fuel Up to Play 60 program, a chance to receive a visit from Freddie Falcon, a chance to receive tickets to a 2013 Atlanta Falcons home game and a chance to be a part of the Atlanta Falcons Fitness Flag Crew at a 2013 Atlanta Falcons home game. Each week during the program, students can visit www.atlantafalcons.com/firstdownforfitness to view special fitness and nutrition tips from their favorite Atlanta Falcons players and cheerleaders.
Third through seventh grade teachers in the state of Georgia are eligible and may register their classrooms by visiting www.atlantafalcons.com/firstdownforfitness. The registration period ends Friday, August 16, 2013 and is only open to the first 400 teachers who successfully register.