Miller Lite is headed to Atlanta to bring its flagship Free Rides program to Falcons fans. Teaming up with MARTA, the Miller Lite will provide safe and free rides to the Georgia Dome for fans cheering on the Atlanta Falcons in September. In partnership with United Distributors, Miller Lite will give away 15,000 round-trip Breeze tickets to Falcons fans traveling through select MARTA stations on Sunday, September 7, and Thursday, September 18.
"The best play of the game is when fans plan ahead for a safe ride home," said MillerCoors Responsibility Commerce Manager Diane Wagner. "At MillerCoors, we believe that drunk driving is 100 percent preventable. We encourage Falcons fans heading to the stadium to let MARTA be their designated driver and take advantage of the Breeze ticket from Miller Lite."
Miller Lite and Atlanta Falcons representatives will hand out free Breeze tickets on Sunday, September 7, between 10 a.m. and 1 p.m., and Thursday, September 18, between 5:30 and 8:30 p.m. at the H.E. Holmes, Indian Creek, College Park and Lindbergh MARTA stations. Additional route and schedule information is available by visiting www.itsmarta.com.
"MARTA is a safe, easy and convenient way for our fans to get to and from home games, especially this season as we adjust to the new traffic and parking landscape surrounding the Dome," Falcons President & CEO Rich McKay said. "We're excited to join Miller Lite and the Free Rides program in making safety a priority and reminding Falcons fans to take advantage of the valuable service MARTA provides."