In yet another industry-first for the world leader in artificial turf, FieldTurf, has partnered with the Atlanta Falcons and the Georgia Dome to develop "FieldTurf Falcon Fill." FieldTurf will use the shoes collected from Falcons fans to create the special infill material for a new field. Bins for rubber-sole shoe drop-offs will be located at all gates prior to Falcons home games.
"This is a unique and fun way for our fans to get involved with providing the materials for the infill for a new FieldTurf surface," Falcons president Rich McKay said. "This is also an environmentally-friendly way for Falcons fans to dispose of their old or worn-out sneakers and running shoes. I'd like to invite our fans to participate in the 'FieldTurf Falcon Fill.' "
The Atlanta Falcons currently play on FieldTurf, with the surface having been installed at the Dome in 2003. The team also opted to install FieldTurf in their practice facility in 2005.
"We are thrilled to be able to partner with the Atlanta Falcons in order to develop an environmentally sound infill material that is something to which all of the fans can contribute," FieldTurf president Eric Daliere said. "We want to thank Atlanta's fans in advance for their support of our 'FieldTurf Falcon Fill' initiative that allows contributors to truly become part of football history."
Seventeen of the NFL's 32 teams currently use FieldTurf at their stadium and/or practice complex.