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New Stadium Name 'Represents the Best of Us'

AMB Sports & Entertainment announced Monday morning that Mercedes-Benz USA will be the naming partner of the new Atlanta stadium. Here are the latest renderings of the new stadium featuring the Mercedes-Benz name and logo.

Today marks a monumental day for the city of Atlanta.

AMB Sports & Entertainment (AMBSE) announced Mercedes-Benz USA (MBUSA) will be the naming partner of the new Atlanta stadium, now officially named Mercedes-Benz Stadium.

Mercedes-Benz Stadium will be home to the Falcons and Major League Soccer's Atlanta United starting in the spring of 2017 upon its completion.

The iconic Mercedes-Benz logo will be plastered all over the multi-purpose venue that expands up to 83,000 seats and will have the largest 360-degree HD video halo board in the world.

In June, Mercedes-Benz announced that they would be relocating MBUSA's corporate headquarters from New Jersey to Atlanta. Mercedes-Benz and the AMB Sports & Entertainment agreement includes the official naming rights and other partnership benefits through 2042.

This 27-year deal makes history as Mercedes-Benz President and CEO, Steve Cannon said: "It's the biggest single market deal that we have ever done in the history of Mercedes-Benz, not just here in the United States, but globally."

On Monday at the Mercedes-Benz Stadium's Preview Center, Arthur Blank, Owner and Chairman of the Atlanta Falcons and Owner of Atlanta United, spoke about what this partnership will bring to the city of Atlanta.

"We could not be prouder to have Mercedes-Benz on our stadium," Blank said.

Truly a day of recognition it was as Georgia Governor Nathan Deal and Atlanta Mayor Kasim Reed were in attendance for the event. Mayor Reed shared a powerful message about what Mercedes-Benz Stadium specifically means to him.

"It's very simple what this represents to me," Reed said. "It represents the best of us. It represents excellence."

Other notable guests included Falcons quarterback Matt Ryan and wide receiver Julio Jones.

"Obviously an exciting day for Mr. Blank and for Mercedes-Benz and I think it's great for the city of Atlanta," Ryan said. "I am excited about when you see the unveiling and the pictures and everything, about getting that place finished up and calling that home two years for now. It's just a fun day and I am happy to be involved."

In addition to being the host to every Atlanta Falcons and Atlanta United home game, Mercedes-Benz Stadium will host the NCAA Men's Final Four in 2020 and other major sports and entertainment events.

Blank reiterated his desire for the city of Atlanta and Mercedes-Benz Stadium to host a Super Bowl in either 2019 or 2020.

"We wanted a company that meshed with the Atlanta Falcons and Atlanta United and we found all that we wanted in Mercedes-Benz," Blank said.

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