Equifax Inc. announced today it will be one of the 14 founding partners of the new Atlanta stadium set to open in 2017. The agreement continues a multi-year relationship between the global consumer and business information solutions leader and the Atlanta Falcons, and underscores the company's investment in the Atlanta community, where Equifax is headquartered.
"Equifax has proudly supported the Falcons for the past four years, and we are excited to expand our relationship with the Falcons and The Arthur M. Blank Family Foundation," said Equifax Chairman and Chief Executive Officer, Richard F. Smith. "For Equifax, this agreement is like making the first pick in the NFL draft because it allows us to be the exclusive credit and identity information partner of our hometown Atlanta Falcons and new MLS Atlanta team, and to make significant contributions to communities located on the Westside of Atlanta."
The Falcons and Equifax first became partners in September 2011. That announcement marked Equifax's first NFL sports team sponsorship in its then 112-year history.
"We are very pleased to continue our partnership with Equifax for another decade," said Arthur Blank, owner and chairman of the Atlanta Falcons. "Equifax will help us enhance the fan experience at the stadium and, along with our foundation, make a meaningful difference in the lives of the residents in communities surrounding the new stadium."
The new 10-year partnership agreement with AMB Sports & Entertainment will give the company a premier presence in the new stadium, including a branded zone that will provide Equifax the opportunity to engage new stadium patrons on each of the three main concourses inside the new structure. The partnership includes joint promotions, branded radio segments, prominent signage at the new stadium, on-field contests, digital programming and other advertising related to the company's credit monitoring and identity protection products.
"We're excited to have Equifax as a founding partner of the new stadium," said Rich McKay, president and CEO of AMB Sports & Entertainment. "Equifax is a valued partner that not only provides a valuable service to our players, associates and fans, but also cares about our communities, including the Westside neighborhoods."
As a founding partner of the new stadium, Equifax looks forward to sponsoring the Atlanta Falcons and welcoming and sponsoring Atlanta's new Major League Soccer team, which will host 17 to 20 matches each season in the new stadium when it begins play in 2017. MLS Atlanta has already amassed more than 19,000 season ticket seat deposits.