AMB Sports & Entertainment (AMBSE) and The Coca-Cola Company today announced that the leading beverage provider has been named a founding partner of Mercedes-Benz Stadium. Through the partnership, Coca-Cola is the exclusive non-alcoholic beverage partner of the National Football League's Atlanta Falcons, Major League Soccer's Atlanta United and Mercedes-Benz Stadium, the highly-anticipated new home of both professional sports franchises.
The partnership expands on the long-standing relationship between the Atlanta Falcons and Coca-Cola, which has been serving its products at Falcons games since the team's inception in 1966. Upon completion in June 2017, Mercedes-Benz Stadium will exclusively serve Coca-Cola products including Dasani bottled water and fresh brewed Gold Peak Tea, at its 673 food & beverage points of sale. To improve the concessions experience, Mercedes-Benz Stadium will utilize self-service kiosks serving Coca-Cola products as part of the stadium's promise to deliver an exceptional fan experience.
"Coca-Cola is a one of the most recognized brands in the world, and we are thrilled to expand on our long-standing partnership," says Steve Cannon, chief executive officer of AMB Group, LLC. "As a global brand with deep-rooted ties to the Atlanta community, Coca-Cola's activation at Mercedes-Benz Stadium solidifies our ties in the heart of Atlanta and demonstrates our aspiration to be benchmark in everything we do."
Coca-Cola joins the roster of other top brands as founding partner of Mercedes-Benz Stadium, including Equifax, The Home Depot, NCR, Novelis, SunTrust, IBM and American Family Insurance.
"Atlanta is the birthplace and home of Coca-Cola, so we are always proud to support hometown partners," said Sandy Douglas, President, Coca-Cola North America. "The new Mercedes-Benz Stadium will provide numerous opportunities for refreshing experiences while cheering on our hometown teams – the Atlanta Falcons and Atlanta United, as well as other thrilling events."
To launch the partnership in a unique way, Mercedes-Benz Stadium and Coca-Cola created a campaign video released today that puts Coca-Cola on top of Atlanta. The video features Cannon; Rich McKay, president and CEO of the Atlanta Falcons; Ann Rodriguez, vice president, business operations Atlanta United; Carlos Bocanegra, technical director, Atlanta United; Mike Gomes, senior vice president, fan experience; and Alan Rabb, vice president, finance Coca-Cola USA operations along with more than 200 stadium workers, including Westside Works graduate Ian Miller.
Committed to supporting the revitalization of Atlanta's Westside, Mercedes-Benz Stadium has employed Miller and more than 100 graduates of Westside Works, a long-term neighborhood program focused on creating employment opportunities and job training for residents of the Westside community.
For the video and images from the production, please visit mercedesbenzstadium.com/mediakit.
About Mercedes-Benz Stadium
Upon its completion in 2017, Mercedes-Benz Stadium will be a world-class sports and entertainment facility and home to the National Football League's Atlanta Falcons and Major League Soccer's Atlanta United. The multi-purpose stadium will host major sports and entertainment events, including the NCAA Men's Final Four in 2020 and the 2018 College Football Playoff Championship game. Mercedes-Benz Stadium is proud to be collaborating with eight founding partners, which include Coca-Cola, Equifax, The Home Depot, NCR, Novelis, SunTrust, IBM and American Family Insurance. www.mercedesbenzstadium.com. Follow @MBStadium.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company's portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.