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'We need to share Bijan': Robinson is Falcons' gateway to global fandom — but wins will keep them watching

In Berlin before Friday’s practice, Raheem Morris fielded a pointed question from international reporters — one with long-term implications for the Falcons abroad.

BERLIN — Shortly after it was announced that the Atlanta Falcons would face the Indianapolis Colts in the first-ever, regular-season game in Berlin, Germany, Bijan Robinson hopped on a flight to check out the streets he once again finds himself walking.

At the time, his head coach wasn't pleased. Robinson was missing practices, missing install. It was important that he was in Atlanta. But, embracing the NFL's creed to grow the game of football — not fútball — internationally, Raheem Morris checked himself.

"Then I said, 'No. You know what? We need to share Bijan,'" Morris said. "Give Bijan the chance to be out here and be around your children, be around your kids, be around your people, be around your families, I think that is outstanding."

bijan_berlin

It's now Week 10 of the NFL season, and Robinson is back in Berlin. This time, his teammates and coaches are alongside him. That companionship is what Robinson said he was most looking forward to on his return visit. Together, they aim to invigorate a new community of Falcons fans.

"I can really feel the support," Robinson said in an exclusive interview with Falcons Germany writer Fabienne Lampe during his summer trip to Berlin. "I've already met some fans from Germany, and they're absolutely crazy. I love feeling the energy of the German fans, especially when they're with us in the USA. I can only imagine what it will be like when they cheer us on here in Germany, their home country. Some of my teammates were in Germany a few years ago, and they said the fans were incredibly supportive. I want to experience all of that, and I'm really looking forward to it in November."

In front of a packed house of local and international media members prior to the Falcons' Friday practice in Berlin, Morris was asked a pointed question:

If you had to convince a new NFL fan to choose the Falcons as their team, what would you say to convince them?

Morris thought about it, but, of course, he had to start with Robinson — a player already endearing himself to the German fanbase, and someone who is arguably the best representation of Falcons football and the NFL at large.

"I think it's the guys on the football team," Morris said. "I hate to say it's something that I am going to say — when you talk about guys like Bijan Robinson and the type of character he has and how he displays his everyday rhythm and routine — those are the things the fans should really relate to.

Asked a similar question, quarterback Michael Penix Jr. echoed the sentiment.

"Watch No. 7," Penix said.

Robinson is the gateway to the Falcons. That's where it starts, Morris said.

"With the character of our football team," he said, "and then it is our job to go out there and deliver on the field and make them our fan."

The last part of that response to that question is arguably the most important, though.

The Falcons are carrying a three-game losing streak into Germany. Matt Ryan once said Atlanta is a city that will love a team with its whole being, but a team has to earn that love. The same could be said about international fans new to the game. You have to earn their love. And that comes with dynamic play and wins.

Robinson has showcased dynamic play time and again. It's time for the Falcons — as a team — to get the wins.

The Falcons take flight to Berlin to face the Indianapolis Colts in week ten of the 2025 season. #RiseUp

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