ATLANTA — The Atlanta Falcons have officially launched new primary uniforms that the team will wear starting with the 2026 season. The new uniforms honor the team's history while also reflecting excitement for the future.
The full uniform closet features the new primary uniforms along with the team's 1966-inspired throwback uniforms.
The updated looks were developed with a clear philosophy in mind: create an enduring design that feels classic on-field, authentic to Atlanta and unmistakably Falcons.
"Atlanta has always been a city that moves with purpose, and our team is being built the same way," Greg Beadles, the Falcons' president and CEO said. "These uniforms are intentionally timeless. They honor the past, reflect who we are today, and signal a new era powered by a young, exciting team ready to compete."
The Falcons are re-introducing red back into the closet, with the primary home jerseys returning to the color.
"Red has always meant something different in Atlanta. It's when our best football has been played, where this city has shown its heart, and when I experienced the greatest moments of my career," Matt Ryan, the Falcons' president of football said. "When you put on red, you feel the history, the pride, and the energy that comes with being a Falcon. Bringing it back honors what's been built here and fueling what's coming next, which I'm very excited for our fans to see."
The full uniform closet, as well as detailed explainers of all elements featured in the new look, can be found here.
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The new Falcons jerseys will be available for purchase beginning April 2. Season ticker members will receive an exclusive 30% discount.
The team will also host a 404 Day Fan Fest on April 4 in Atlanta's historic Old Forth Ward Park to celebrate the launch and connect with fans across the city. The fan fest will feature the new jerseys for purchase (including a limited quantity of special edition "404" chains as a gift with purchase), appearances by Falcons players, legends, Freddie Falcon, Atlanta Falcons Cheerleaders and more.
