Skip to main content

AMBSE to Expand Relationship With Legends

Mercedes-Benz Stadium continues to progress in downtown Atlanta. Take a look at the latest construction photos from the site.

Legends, the industry-leading solution provider in sports and entertainment, has been named the exclusive agency to sell and operate special events and stadium tours for Mercedes-Benz Stadium. Legends currently leads the premium sales effort, selling all PSL and suite inventory for Mercedes Benz Stadium.

As previously announced, Michael Drake, formerly VP and General Manager of Sales for Legends, has transitioned over to AMBS&E as Senior Vice President and Chief Revenue Officer – Business Operations. Drake will oversee all ticket and suite sales, personal seat license sales for the Falcons, ticketing and suite sales for Atlanta United and other stadium events, as well as the tour and catered events business at Mercedes-Benz Stadium.

"We are excited to build on our relationship with Legends," said Rich McKay, President and CEO, Atlanta Falcons. "Legends' has proven very successful in our premium sales efforts for Mercedes-Benz Stadium. Their acumen in creating robust, special event sales and stadium tour businesses is incomparable in the industry and will empower us to activate the stadium 365 days a year."

"We have truly enjoyed our relationship with the Falcons and are extremely honored to be selected to run special event sales and the stadium tour business for them at Mercedes-Benz Stadium," said Shervin Mirhashemi, President, Legends. "We look forward to layering it alongside our premium sales efforts to create yet another revenue stream for the stadium which is certain to become a destination beyond the game day experience."

In addition to the Atlanta Falcons and Mercedes-Benz Stadium, Legends Global Sales, current project portfolio includes an impressive list of notable professional teams, venues and Athletic Departments including: AS Roma, DePaul University (McCormick Place Event Center), Los Angeles Football Club, Milwaukee Bucks, the Rose Bowl, University of Louisville, University of Notre Dame (Campus Crossroads Project), University of Oklahoma (Gaylord Family - Oklahoma Memorial Stadium), and the University of Southern California (Memorial Coliseum).

About Mercedes-Benz Stadium

Upon its completion in 2017, Mercedes-Benz Stadium will be a world-class sports and entertainment facility and home to the National Football League's Atlanta Falcons and Major League Soccer's Atlanta United FC. The multi-purpose stadium will host major sports and entertainment events, including the NCAA Men's Final Four in 2020 and the 2018 College Football Playoff Championship game. Follow @MBStadium.

About Legends

As a global solution provider in the sports and entertainment industry, our visionary approach delivers results and innovation. Legends is led by industry veterans with an unparalleled amount of collective experience in Global Planning, Global Sales and Hospitality. We are the architects of premium sports and entertainment experiences, providing project feasibility reports, project development and analytics, premium and individual ticket sales execution and service, sponsorship and naming rights, stadium/arena tours, special event sales and sales training, general hospitality, premium food & beverage, catering, and retail merchandise.

At Legends each team member is obsessed with making our partners best-in-class. We are proud to serve our distinguished roster of sports, entertainment and attraction clients which consist of thought leaders, iconic brands and events including Yankee Stadium, AT&T Stadium, nearly 40 Live Nation venues, One World Observatory, Manchester City FC, University of Notre Dame, Los Angeles Angels, Los Angeles Rams, Atlanta Falcons, NFL, Rose Bowl, University of Southern California, Los Angeles Memorial Coliseum, Super Bowl 50 and Indianapolis 500. For more about Legends business and career opportunities, visit

This article has been reproduced in a new format and may be missing content or contain faulty links. Please use the Contact Us link in our site footer to report an issue.

Related Content