Behind the Design | The story of the Falcons new uniforms

The redesign of the Falcons new uniforms was a long time coming. But that doesn't mean it was a rushed decision. Hear the story behind the redesign, including the role of fans and players.

The Falcons new uniforms come with more than a new look. They bring out a different attitude.

The Falcons unveiled their new away uniform options.

The Falcons unveiled their new home alternate uniform options.

The Falcons unveiled their new gradient alternate uniforms with the help of Grady Jarrett, Ricardo Allen, and Calvin Ridley.

The Falcons unveiled their new all white away uniforms with the help of Matt Ryan and Deion Jones.

Matt Ryan, Deion Jones, Grady Jarrett, Calvin Ridley, and Ricardo Allen help showcase the Falcons new home uniforms in imposing fashion.

Atlanta is more than a city the Falcons play in. It is of unique culture, personality and stories. It is a badge of pride, and now it is sewn in our fabric.