New York, N.Y. (August 29, 2025) – Sports Illustrated Tickets and the Atlanta Falcons today announced a multi-year partnership to deliver next-level fan experiences at Mercedes-Benz Stadium for Falcons home games, beginning with the 2025 NFL season. The alliance establishes Sports Illustrated Tickets as An Official Fan Experience Partner of the Atlanta Falcons and will debut during the team's home opener on September 7 against division rival Tampa Bay.
As part of the six-year partnership, Falcons fans will have access to a unique ticket package combining game admission with a framed Sports Illustrated Fan Cover keepsake and two issues of the legendary magazine. Details are available at sitickets.com/falcons.
Beyond the ticket package, this collaboration showcases a signature new space: the "Sports Illustrated Tickets Lounge" – a hospitality destination located on the 300-level concourse of Mercedes-Benz Stadium. Designed to accommodate more than 750 guests, the spacious club offers an upscale yet accessible Falcons gameday experience featuring panoramic field views, all-inclusive culinary offerings and unlimited non-alcoholic beverages, high-top seating, and more – all for one affordable price.
Inside the Lounge, fans will experience SI Defining Moments, an interactive storytelling platform celebrating Atlanta's rich sports culture through 70 years of Sports Illustrated covers, original articles, and award-winning photography. Curated displays will spotlight the Falcons, Atlanta United, historic college football matchups, and other defining events that have shaped the city's sports legacy.
Faces in the Crowd will further personalize gameday by capturing fans' most electric reactions –using a network of 4K cameras throughout the venue, these moments can be instantly transformed into SI-branded game tickets and digital Sports Illustrated Fan Covers as a take-home memento.
"The Atlanta Falcons are a leader in delivering world-class fan experiences, and we're honored to build a long-term relationship with this visionary organization," said David Lane, CEO, Sports Illustrated Tickets. "Together, we're creating authentic and meaningful connections for fans – the kind only Sports Illustrated Tickets can deliver."
"Our goal is always to reimagine what the experience can be and our partnership with Sports Illustrated Tickets reflects that ambition," said Nana-Yaw Asamoah, chief commercial officer, AMB Sports and Entertainment. "At the end of the day, we are here to create memories with family and friends. This partnership introduces new and innovative ways for fans to capture unforgettable moments and take the memories with them – while also celebrating the heritage of Atlanta sports."
The collaboration further strengthens Sports Illustrated Tickets' growing presence in live sports and entertainment, bringing the brand's signature mix of access, memorabilia, and digital content to one of the nation's most dynamic venues.
