In the late 1970s, United States Air Force fighter pilot and military strategist Colonel John Boyd developed the "OODA Loop."
The OODA Loop is a decision-making framework originally developed for intense air combat that simplifies the process of making complex decisions quickly in high-stakes environments. The acronym stands for Observe, Orient, Decide and Act.
Though born in the military, one of the most vivid examples of the OODA Loop in action happens far from the specific combat zone it was intended for — a space driven by entertainment, not survival.
It happens when Atlanta Falcons running back Bijan Robinson finds himself one on one with a defender in the open field. In those moments, with the ball in his hands and an opponent closing in, Robinson makes a choice. It is a split-second decision that, more often than not, leaves that defender in the dust with a timely move.
The juke.
"He closes that loop over and over and over again faster than other guys with high levels of accuracy," Falcons assistant director of strength and conditioning Erik Jernstrom said. "These things happen in milliseconds."
The juke does not belong to nor was it derived from one specific player. It's a running technique that has evolved over time to evade defenders. But no one pulls off the modern adaptation of the move more elusively than Robinson.
The Falcons running back has gone viral more than a few times for his uncanny ability to make the top athletes in the world look, well, a little silly with his juke moves.
Crossing opponents up isn't top priority. Robinson is just trying to go north and south, to get as many yards beyond the line of scrimmage as possible. If he leaves a few defenders in his wake, that's just the name of his game.
"I'm not juking you out to make you look bad," Robinson said. "I'm juking you out to get past you as fast as I can without getting tackled. I think a lot of guys don't understand that part of it."
Those who know Robinson — and probably even those who don't — know him to be a kind-hearted, spiritually led individual whose megawatt smile has toothpaste companies clamoring for sponsorship deals. You'd be hard pressed to find someone who doesn't genuinely like Robinson.

However, when he closes his OODA Loops during a game, he turns into a master manipulator and deity of deception.
"You have to let people think you're going one way to make them go that way," Robinson said. "I don't want to say it's mind control because it is obviously not that, but you're controlling them in the ways you want to go by manipulating them with your eyes, your hips. You have to set up moves in between to make them react a certain way."
That manipulation is a talent. Doing it while moving up to 20 miles per hour and then decelerating to take on a force equal to nearly six times his body weight, that turns it into something else entirely: art.
"The art is when you're watching 6-foot, 222 pounds of elite athlete manipulate his body," running backs coach Michael Pitre said. "The flexibility in his ankles, knees, hips — the way he contorts himself into angles most of us would get hurt trying to mimic — that's art. But then, to do it at full speed with 11 guys trying to take you down? That takes courage, explosiveness, and strength. That's the art."
But also science and psychology.
"The ability to be elusive has that whole cognitive side and there's also a style to it," Jernstrom said. "The way he chooses to plant his foot, decelerate and re-accelerate, the way he chooses to set up a defender is different from how other players do it. It's his own athlete signature"
Physically, Robinson is rare. Tests show he accelerates around 6 meters per second. On some of his most iconic breakaways in 2025, he hit over 20 miles per hour. When he slams on the brakes to cut, his body absorbs immense force — and his hip, knee and ankle joints handle it with ease.
According to Jernstrom, it takes a unique blend of strength, contact balance and the ability to take on excessive force to do what Robinson does.
The Falcons have the data to back this up. They track acceleration, deceleration, max velocity, power outputs from the racks and jump force from plates in the weight room. By every metric, Robinson stands out.
"From a raw strength standpoint he is one of the strongest guys on our football team pound for pound," Jernstrom said. "He's one of the more powerful guys and we see that in his jump outputs in terms of our leaderboard. … He also has an elite level of acceleration capacity and then top end speed on top of that. Physically, he checks a lot of boxes as an elite level performer."
But his success also derives from living at the intersection of instinct and preparation — the boulevard of feel meeting the parkway of knowledge.
His football instincts have been with him since day one. At seven years old, in his first padded practice, coaches didn't yet know what position he should play. His grandfather thought quarterback or receiver. Robinson's coach simply said, "Let's see what you got," and lined him up at running back.
Nearly two decades later, Robinson recalls what happened next in vivid detail.
It was a pitch to the left. A young Robinson saw two defenders cross the middle of the field toward him. They closed in, and the Robinson juke was born.
It happened so quickly, Robinson remembered. He didn't know where the defenders went. So, he stopped midstride and looked behind him.
"They were on the ground," Robinson said.
Funnily enough, Robinson didn't actually finish the play after that. So, his coach pulled him from the drill.
Later in practice, he then pulled him aside.
"B," Robinson remembers him saying, "I've never seen that move from a kid before."

The instincts were always there. In fact, it's what Robinson calls his "God-given gift." But as the competition got better, so did he. Instinct could take him far, but it wasn't enough. He studied. He learned. He remembered.
In any run play at any level within any scheme, nine offensive players are blocking 11 defenders. There will always be free hitters because a quarterback and running back aren't blocking anyone. It could be a backside corner, maybe a safety or even a defensive end. Regardless, at some point, there will be more defenders trying to stop a run than there are offensive players to get in their way.
On any given play in the Falcons' playbook, Robinson knows who those free hitters are and where they're coming from.
"He understands the big picture," Pitre said. "Where the holes should be, what the offense is trying to accomplish, defensive tendencies, which guy to worry about, all of it."
Once he studies and understands the landscape, the artist gets to work.
Enter the juke. A moment in time when Robinson uses his eyes and body position to lead a defender away from the spot he wants to go. A moment when a defender loses his leverage because Robinson took it. Stole it like a thief in the night.
"The juke is something that is so hard to anticipate as a defender, and when you do it right, then, you have a lot of defenders they don't sprint at you anymore. They hesitate. They don't know what's going to happen," Robinson said. "That's my goal: To make you hesitate. To make you think. A lot. Because when I am making you think on the field, then you are not playing at your maximum ability. That's how you make guys look silly on the field."
Robinson's game is measured by explosive yards and missed tackles, but it is made in split-second decisions he consistently gets right.
What began as a childhood juke on a Pop Warner field has evolved into a game-changing art form backed by science, strategy and sheer physical feats.
Through the lens of the OODA Loop, Robinson's abilities become clear. He's not reacting. He's observing, orienting, deciding and acting — faster than every other person around him, even when those within arm's reach are the top 1% of athletes in the world.
"Being able to make people miss, that's truly what agility is," Jernstrom said. "It's not just change of direction, but reacting to the stimulus on the field whether it be players, down and distance or the situation."
In a blur of motion, when defenders hesitate and a crowd gasps, Robinson isn't simply playing football. He's conducting a symphony of deception, and he's always one step ahead.
"There's nobody who is able to cut like Bijan in the NFL," Philadelphia Eagles running back Saquon Barkley said. "There's not. You can go argue with your mom about that."
Barkley said this prior to the 2025 season's start. Two weeks into October, Robinson leads the league in yards from scrimmage with 822 through five games. That's the fourth-most by a player in his team's first five games of a season in the Super Bowl era. He's on pace to surpass players like Marshall Faulk, Barry Sanders, Christian McCaffrey and Barkley himself as the all-time leaders in scrimmage yards accumulated in a single season.
"It's finna get scary for a lot of people as he continues to figure it out," Barkley said.
Even scarier?
"I still think his best football is ahead of us," Pitre concluded.
