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Behind the Scenes | Capturing the new uniform

Earlier this year, the Atlanta Falcons media group and creative teams along with photographer Gary Land came together to capture the photos and videos you saw this week launching the team's new uniforms. Take a look at how it all came together in this gallery.

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Rob Foldy/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Rob Foldy/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

AF_20200310_Iceman-Launch-Shoot-Behind-The-Scenes_RF1_4703
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Kara Durrette/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)
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Behind the scenes from the 2020 new uniform launch shoot (Photo by Dakota Williams/Atlanta Falcons)

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