Atlanta Falcons pledge $200,000 to Winship at Emory following Crucial Catch campaign


The Atlanta Falcons have pledged an annual donation of $200,000 to Winship Cancer Institute of Emory University to support its cancer research programs as part of the Falcons' and Winship at Emory's Crucial Catch partnership.

The Falcons and Winship at Emory teamed up in October to intercept cancer through Crucial Catch, an NFL initiative that encourages early detection and risk reduction efforts for multiple types of cancer through education, as well as donations to Winship at Emory's research programs.

"This generous gift from the Falcons will advance our cancer research efforts and will assist us in our mission of lessening the burden of cancer in Georgia," says Winship Executive Director Walter J. Curran, Jr., MD. "We're extremely proud of our partnership with the Atlanta Falcons. They have raised awareness about cancer prevention and early detection through the Crucial Catch initiative. Now, through this pledge, the Falcons are providing crucial support for Winship's ongoing efforts to tackle cancer here in our state."

The NFL has made cancer awareness a priority through the league's Crucial Catch initiative. This year the Falcons held their Crucial Catch game on Oct. 20, when the team hosted the Los Angeles Rams. Winship cancer survivors and their families were recognized on the field for their triumph in their battle against cancer. Winship passed out Crucial Catch rally towels, commemorative lapel pins, and "I Celebrate" cards for fans to write in the name of someone they know who has been affected by cancer. Additionally, fans who made purchases at the team store at Mercedes Benz Stadium had the option of making a donation to help fund research at Winship to fight cancer.

Falcons punter Matt Bosher was named Winship's Crucial Catch spokesperson for this year's initiative, which launched on the website.

Winship Cancer Institute of Emory University is Georgia's only National Cancer Institute-Designated Comprehensive Cancer Center and serves as the coordinating center for cancer research, education, and care throughout Emory University. Winship serves the citizens of Georgia, the Southeast, and beyond by working tirelessly to prevent, treat, and cure cancer.

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