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Morgan Shaw Parker
Vice President, AMBSE Media Group

Biography

Morgan Shaw Parker enters her second season as Vice President of AMB Sports and Entertainment Media Group. Within her role, Shaw Parker oversees a talented team of communications, media relations and content specialists including digital, social, video, photography and web for the Falcons, as well as digital and social media for Mercedes-Benz Stadium. She is responsible for building and driving integrated strategies to support the brand as well as the team, coaching staff, and GM.

With over 20 years of experience and a proven track record in sport business and innovation across the NFL, NCAA, media, corporate brand and agency, she joined the Falcons in 2016 after spending over 10 years at NIKE, Inc. where she served as Director within the brand’s North America Communications function. In that role, Shaw Parker set the strategic and tactical communications direction for multiple Nike brand categories, including Football (NFL and NCAA) where she led the 2012 media launch for Nike’s NFL partnership. She also held positions leading communications strategy for Men’s Training, Women’s Training, Running, Olympics, Nike Baseball (MLB), and affiliate brand communications for NIKE, Inc. (including Cole Haan, Hurley, Umbro and Converse), among others. Within these roles, her responsibilities included developing long-term integrated communications strategies across marketing, social/digital, product, design and retail.

Shaw Parker spent five seasons (1999-2004) with the Kansas City Chiefs as a manager of public relations, including corporate affairs and community relations. While on the Chiefs PR team, she also served as an on-air feature reporter for the Chiefs Gameday Show with Metro Sports on Time Warner Cable / KCTV5, and was a member of the NFL’s Super Bowl PR team for over a decade. In addition, she also spent time with two sports marketing agencies working with national brands and clients including the NFL, MLB, NBA, USOC and NASCAR.

Throughout her career, Shaw Parker has been committed to advancing opportunities for girls and women in sports, and helping to mentor and educate young men and women in the industry. To that end, her work with WINforKC, the Kansas City Sports Commission, as well as college and professional athletes has been recognized throughout the industry.

Shaw Parker holds a B.S. in Business Administration and Marketing from the University of Nebraska-Lincoln and a M.S. of Education in Sport Management from the University of Kansas. She and her husband (Jeff) live in Suwanee, GA and enjoy spending time with their busy 2-year old son (Lincoln).

Morgan Shaw Parker enters her second season as Vice President of AMB Sports and Entertainment Media Group. Within her role, Shaw Parker oversees a talented team of communications, media relations and content specialists including digital, social, video, photography and web for the Falcons, as well as digital and social media for Mercedes-Benz Stadium. She is responsible for building and driving integrated strategies to support the brand as well as the team, coaching staff, and GM.

With over 20 years of experience and a proven track record in sport business and innovation across the NFL, NCAA, media, corporate brand and agency, she joined the Falcons in 2016 after spending over 10 years at NIKE, Inc. where she served as Director within the brand’s North America Communications function. In that role, Shaw Parker set the strategic and tactical communications direction for multiple Nike brand categories, including Football (NFL and NCAA) where she led the 2012 media launch for Nike’s NFL partnership. She also held positions leading communications strategy for Men’s Training, Women’s Training, Running, Olympics, Nike Baseball (MLB), and affiliate brand communications for NIKE, Inc. (including Cole Haan, Hurley, Umbro and Converse), among others. Within these roles, her responsibilities included developing long-term integrated communications strategies across marketing, social/digital, product, design and retail.

Shaw Parker spent five seasons (1999-2004) with the Kansas City Chiefs as a manager of public relations, including corporate affairs and community relations. While on the Chiefs PR team, she also served as an on-air feature reporter for the Chiefs Gameday Show with Metro Sports on Time Warner Cable / KCTV5, and was a member of the NFL’s Super Bowl PR team for over a decade. In addition, she also spent time with two sports marketing agencies working with national brands and clients including the NFL, MLB, NBA, USOC and NASCAR.

Throughout her career, Shaw Parker has been committed to advancing opportunities for girls and women in sports, and helping to mentor and educate young men and women in the industry. To that end, her work with WINforKC, the Kansas City Sports Commission, as well as college and professional athletes has been recognized throughout the industry.

Shaw Parker holds a B.S. in Business Administration and Marketing from the University of Nebraska-Lincoln and a M.S. of Education in Sport Management from the University of Kansas. She and her husband (Jeff) live in Suwanee, GA and enjoy spending time with their busy 2-year old son (Lincoln).