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Jim Smith
EVP | Chief Marketing & Revenue Officer

Biography

Jim Smith begins his first season as Executive Vice President, Chief Marketing & Revenue officier after serving as the club’s Senior Vice President of Sales and Marketing for the past two years.

Smith, who spent six seasons as the club’s Vice President of Marketing (2004-09) before being promoted to Vice President/Chief Marketing Officer in 2010, heads up one of the most creative and talented marketing and sales teams found anywhere in professional sports.

In his new role, Smith is responsible for all marketing and revenue for the Falcons, new stadium and newly acquired MLS franchise. He and his team are responsible for designing and selling the premium seating options, personal seat licenses, suites, and sponsorships in the new stadium while continuing to maintain and grow the existing Falcons business. Smith’s past experience in MLS was put to good use when Falcons Owner & Chairman Arthur Blank elected to pursue the acquisition of an MLS team which came to fruition on April 16, 2014. Smith and his digital team launched a comprehensive social campaign around ATL MLS Founding Memberships. This campaign generated over 13,000 season ticket deposits in the first three months of the MLS Atlanta franchise.

He recently worked with the NFL Office in New York City on a comprehensive brand review that created a new standard for the Falcons brand and put in place innovative brand policies to enhance and expand the club’s overall image both in the Atlanta market and nationally. In conjunction with this study, Smith developed the award winning “Rise Up” campaign which includes an inspiring television commercial featuring Hollywood star and “A-list” actor Samuel L. Jackson.

The campaign, which focuses on a team, an organization, a fan base, and a community rising up together to try win a championship, was unveiled in the spring of 2010 to impressive reviews and culminated with a television spot featuring Jackson’s impassioned speech for Atlanta and the Falcons to “Rise Up” together. Jackson’s motivating, emotional words also became a pre-game rallying cry and popular fixture for Falcons fans on the team’s Jumbotron when it was shown just before kickoff at each home game. It became an instant hit for fans and Falcons players alike as the club posted a 7-1 record at the Georgia Dome.

Under Smith’s direction, the Falcons capitalized on the team’s success and Rise Up momentum to set an all-time franchise record for season ticket sales and sponsorship sales for the 2013 season. Additionally the club is on pace to sellout all the Georgia Dome club seats and solidify the Dome Field advantage the Falcons have enjoyed.

In addition to the Rise Up and sales successes, Smith’s service staff, event marketing staff and digital media staff was recognized numerous times in 2012 by the NFL for their best practices in creating a fun, entertaining and service focused environment on game days while delivering a truly unique social media experience 365 days a year for Falcons fans throughout the country.

In his new role as the club’s chief’s revenue officer, Smith is responsible for the sales and service of all Falcons tickets which include season tickets, group tickets, and hospitality programs. Smith also oversees ticket operations, ticket services, and the Falcons fan services department that work closely with the club’s critically important season-ticket holders.

Smith and his sales team are also responsible for selling Falcons premium seat inventories at the Georgia Dome which includes suites, club seats, super suites, and the Falcons Owner’s Club.

Over the past 11 seasons, the Falcons have sold out 110 of 112 games in the Georgia Dome which at one point included a franchise-record 55 games in-a-row sold out streak. The current streak stands at 52 consecutive games heading into the 2013 season.

Some of Smith’s other critical day-to-day responsibilities entail maximizing local and national revenue opportunities by managing all brand affinity, inventory, including stadium assets, broadcast rights, team marketing rights, new media, and event marketing. Smith and his partnership sales teams have increased the Falcons’ local sponsorship and broadcast revenues by more than 300% since 2003, and his impressive work in the Atlanta marketplace has resulted in several new partnerships with companies like Ford Motor Company, Verizon, NAPA, Russell, Quikrete, and SunTrust. Smith’s new media team has received national acclaim for its use of emerging technology and social media to provide fans unprecedented access to the Falcons organization.

Prior to joining the Falcons, Smith spent five successful seasons as General Manager and then President/General Manager of the Major League Soccer’s Columbus Crew. During his stint with The Crew, Smith captured 2001 MLS Executive of the Year honors by his peers and followed-up that award by overseeing the organization’s first-ever championship the following season winning the 2002 U.S. Open Cup title.

Before his positions with The Crew, Smith was a member of the athletic department at Ohio State University, serving as Associate Athletic Director for Marketing and Communications. At OSU, Smith was responsible for the direction and coordination of eight department heads in the areas of marketing, athletic communications, publications, external relations, merchandise sales, premium seat services, video services and concessions.

Smith was the Director of Live Event Marketing for the World Wrestling Federation before his move to OSU. He also worked as the Coliseum Director at Sam Houston State University in Huntsville, Texas. Born Dec. 5, 1965, the Milford, Conn. native earned a Bachelor’s of Science degree in Radio, TV, and Film at Northwestern University and a Masters of Arts in Sports Management at Ohio State. He and his wife, Polly, live in Suwanee, Georgia with their three daughters, Rachel, Courtney, and Emily, and son, Daniel.

Jim Smith begins his first season as Executive Vice President, Chief Marketing & Revenue officier after serving as the club’s Senior Vice President of Sales and Marketing for the past two years.

Smith, who spent six seasons as the club’s Vice President of Marketing (2004-09) before being promoted to Vice President/Chief Marketing Officer in 2010, heads up one of the most creative and talented marketing and sales teams found anywhere in professional sports.

In his new role, Smith is responsible for all marketing and revenue for the Falcons, new stadium and newly acquired MLS franchise. He and his team are responsible for designing and selling the premium seating options, personal seat licenses, suites, and sponsorships in the new stadium while continuing to maintain and grow the existing Falcons business. Smith’s past experience in MLS was put to good use when Falcons Owner & Chairman Arthur Blank elected to pursue the acquisition of an MLS team which came to fruition on April 16, 2014. Smith and his digital team launched a comprehensive social campaign around ATL MLS Founding Memberships. This campaign generated over 13,000 season ticket deposits in the first three months of the MLS Atlanta franchise.

He recently worked with the NFL Office in New York City on a comprehensive brand review that created a new standard for the Falcons brand and put in place innovative brand policies to enhance and expand the club’s overall image both in the Atlanta market and nationally. In conjunction with this study, Smith developed the award winning “Rise Up” campaign which includes an inspiring television commercial featuring Hollywood star and “A-list” actor Samuel L. Jackson.

The campaign, which focuses on a team, an organization, a fan base, and a community rising up together to try win a championship, was unveiled in the spring of 2010 to impressive reviews and culminated with a television spot featuring Jackson’s impassioned speech for Atlanta and the Falcons to “Rise Up” together. Jackson’s motivating, emotional words also became a pre-game rallying cry and popular fixture for Falcons fans on the team’s Jumbotron when it was shown just before kickoff at each home game. It became an instant hit for fans and Falcons players alike as the club posted a 7-1 record at the Georgia Dome.

Under Smith’s direction, the Falcons capitalized on the team’s success and Rise Up momentum to set an all-time franchise record for season ticket sales and sponsorship sales for the 2013 season. Additionally the club is on pace to sellout all the Georgia Dome club seats and solidify the Dome Field advantage the Falcons have enjoyed.

In addition to the Rise Up and sales successes, Smith’s service staff, event marketing staff and digital media staff was recognized numerous times in 2012 by the NFL for their best practices in creating a fun, entertaining and service focused environment on game days while delivering a truly unique social media experience 365 days a year for Falcons fans throughout the country.

In his new role as the club’s chief’s revenue officer, Smith is responsible for the sales and service of all Falcons tickets which include season tickets, group tickets, and hospitality programs. Smith also oversees ticket operations, ticket services, and the Falcons fan services department that work closely with the club’s critically important season-ticket holders.

Smith and his sales team are also responsible for selling Falcons premium seat inventories at the Georgia Dome which includes suites, club seats, super suites, and the Falcons Owner’s Club.

Over the past 11 seasons, the Falcons have sold out 110 of 112 games in the Georgia Dome which at one point included a franchise-record 55 games in-a-row sold out streak. The current streak stands at 52 consecutive games heading into the 2013 season.

Some of Smith’s other critical day-to-day responsibilities entail maximizing local and national revenue opportunities by managing all brand affinity, inventory, including stadium assets, broadcast rights, team marketing rights, new media, and event marketing. Smith and his partnership sales teams have increased the Falcons’ local sponsorship and broadcast revenues by more than 300% since 2003, and his impressive work in the Atlanta marketplace has resulted in several new partnerships with companies like Ford Motor Company, Verizon, NAPA, Russell, Quikrete, and SunTrust. Smith’s new media team has received national acclaim for its use of emerging technology and social media to provide fans unprecedented access to the Falcons organization.

Prior to joining the Falcons, Smith spent five successful seasons as General Manager and then President/General Manager of the Major League Soccer’s Columbus Crew. During his stint with The Crew, Smith captured 2001 MLS Executive of the Year honors by his peers and followed-up that award by overseeing the organization’s first-ever championship the following season winning the 2002 U.S. Open Cup title.

Before his positions with The Crew, Smith was a member of the athletic department at Ohio State University, serving as Associate Athletic Director for Marketing and Communications. At OSU, Smith was responsible for the direction and coordination of eight department heads in the areas of marketing, athletic communications, publications, external relations, merchandise sales, premium seat services, video services and concessions.

Smith was the Director of Live Event Marketing for the World Wrestling Federation before his move to OSU. He also worked as the Coliseum Director at Sam Houston State University in Huntsville, Texas. Born Dec. 5, 1965, the Milford, Conn. native earned a Bachelor’s of Science degree in Radio, TV, and Film at Northwestern University and a Masters of Arts in Sports Management at Ohio State. He and his wife, Polly, live in Suwanee, Georgia with their three daughters, Rachel, Courtney, and Emily, and son, Daniel.