The Atlanta Falcons announced today that it has selected Legends Global Sales (LGS) to oversee the franchise’s premium and season ticket sales project for the New Atlanta Stadium scheduled to open by the beginning of the 2017 NFL season.
“Legends has a proven ability to tailor stadium seating options and amenities to serve the needs and desires of the local market,” Falcons EVP – Chief Marketing & Revenue Officer Jim Smith said. “We look forward to partnering with the group as we work to finalize our offerings and begin the new stadium sales process later this year.”
LGS will be responsible for all aspects of the sales strategy and execution for luxury suites, as well as for premium club seat and season ticket sales, including staffing, training, product creation and marketing. LGS is also collaborating with 360 Architecture on the innovative stadium’s premium and club spaces, as well as on the layout and design of a state-of-the art sales preview center, which will include an interactive online sales experience.
“It is an honor to be selected by the Falcons to represent them in this transformative sales project,” said Chad Estis, president, Legends Global Sales. “We are excited to get started and are committed to becoming a seamless extension of the team and a steward of their brand, working closely with them as we weave ourselves into the DNA of their fan base and the Atlanta community.”
LGS’s project team will be led by Mike Drake, who as a key member of LGS’s executive team helped to oversee the suite, club and season ticket sales for the San Francisco 49er’s Levi’s® Stadium project over the last three years, will work closely with the team to hire a 25-30 person sales staff this year. Suite sales are currently expected to begin in mid-2014, with club and season ticket seat sales following in the ensuing years. Current premium seat owners and season ticket holders will be given the first opportunity to view and select seating in the new stadium.