Check back later in 2008 for details about the next Russell Falcons training camp at Flowery Branch!
In 2007, Russell Athletic and the Atlanta Falcons announced an agreement that includes title sponsorship of the team’s three-week preseason training camp at its in-season training facility in Flowery Branch, Ga. The four-year agreement designates Russell Athletic as an official sponsor of the Falcons. The Falcons 2007 training camp begins on July 26th.
Other deal points include designating Russell Athletic as a preferred supplier of promotional apparel and premium items, presenting sponsor of all preseason games on WXIA-TV and their affiliates, plus radio spots during 20 Atlanta Falcons games on Falcons flagship radio station daveFM, dominant signage presence throughout the interior of the Georgia Dome including a high-profile branded fan zone where fans will receive one-of-a-kind Russell Athletic apparel. Russell-branded products will also be available for purchase at all Falcons home games.
“We are excited about our new partnership with Russell Athletic – one of the leading sports apparel companies in the country,” said Falcons Executive Vice President of Marketing Dick Sullivan.
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