FLOWERY BRANCH, Ga -- Drought conditions may have kept the Falcons’ popular Midtown Touchdown event from landing in Atlanta’s Piedmont Park this year, but the festivities are moving forward – in new locations and with a new name.
The Falcons today announced their first “Allstate All-Access Weekend,” a free two-day fan fest that will feature many of the same elements that made Midtown Touchdown a fan favorite and drew crowds of nearly 20,000 in each of its first two years.
In the high school football tradition, the weekend kicks off at 7 p.m. on August 1 with “Falcons Friday Night Lights,” where the team’s offense and defense will square off in a live scrimmage under the lights at Mill Creek High School. The evening will include activities for kids, autographs from Falcons players and a fireworks display to cap off the festivities.
The celebration moves to the Georgia Dome on day two with “Falcons Roam the Dome” beginning at noon. Fans will get a behind-the-scenes tour of the team’s newly renovated game day home, with upgrades including a fresh coat of Falcons-themed exterior paint, enhanced seating in the lower and upper levels and revamped concourse areas. The Falcons entire roster will also suit up for a simulated game on home turf and sign autographs afterward. Fans can also get in on the action by participating in skills sessions on the field following the game.
While roaming the Dome, fans will also have opportunities to select 2008 Falcons season tickets and purchase on the spot. Available seats tagged, allowing fans to test drive seats before making a purchase.
During what promises to be the ultimate Falcons fan experience, Allstate All-Access Weekend creates opportunities for fans to see how the team is taking shape under new leadership, and get a jump on the 2008 season.
“We’re always trying to find new ways to get fans more personally involved in the Falcons experience, and the Allstate All-Access Weekend is a great way to do that,” said Atlanta Falcons President Rich McKay. “It’s a chance to get to know the team a little better, see them in action, and have fun with friends and family as we get ready for the 2008 season.”
Allstate All-Access Weekend is also presented by Verizon Wireless, Russell Athletic, Saint Joseph’s Hospital and Miller Lite. Stay up to date with Allstate All-Access Weekend by logging on to www.atlantafalcons.com/allaccess.
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